From Classroom to Camera: BINUS Mass Communication Students and the Art of TV Production
Television remains a cornerstone of entertainment and information delivery in Indonesia, even as digital platforms rise to prominence. To keep audiences engaged and ensure the medium’s continued relevance, television programs must consistently offer innovative and refreshing content. Creativity plays a central role in achieving this. From the viewpoint of Mass Communication students at Binus University, creativity is not merely an add-on, but a critical foundation for successful television production. Mass Communication students at Binus University recognize that every television program starts with an idea—an idea that must be original and resonate with the target audience. This creative process often begins with exploring current issues, cultural trends, or unmet societal needs. For instance, students are taught to conceptualize programs that not only entertain but also educate, reflecting the mass media's responsibility to promote an informed and intelligent society. At Binus ...